The news of David Bowie’s death, Snoopy You Can’t Buy Happiness But You Can Listen To Led Zeppelin Shirt as well as the dismay at the death of a music star, has brought back the singer’s most financial spin. Bowie was a pioneer in show business, but also in finance as a forerunner in debt bonds backed by unusual assets. The singer decided to seek financing in the markets and issued 55 million euros in ten-year bonds at an interest rate of 7.9% by putting as collateral the royalties of his songs. This happened in 1997 and Bowie opened the ban for subsequent broadcasts backed by Pulp Fiction, Snoopy, telephony towers or pizzeria franchises. The operation of such assets is based on cutting a debt and selling it on the market to investors backing it up with a future income forecast and offering an annual interest rate to holders of these bonds. In reality these types of assets have a similar structure to the traditional ones (known in Anglo-Saxon slang as ABS, the acronym for asset backed securities that identifies them as having a guarantee as in the case of a mortgage that would be the home) although the guarantees are rarer and the liquidity of these bonds is lower, so to attract investors it is necessary to offer a higher interest rate.
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In English these products are encompassed under the Anglo-Saxon name of esoteric, which would come to be translated as esoteric, a name that some experts claim to discourage investors.
Bowie managed to place the entire broadcast to the prudential insurer that had it until its extinction in 2007 with the help of investor David Pullman, a finance expert related to the world of music. However, despite the success of the singer, the evolution of his bonds lived strong in the following years due in part to a high initial valuation and the negative evolution of the record industry in the following years by the rise of the Internet that changed the traditional record model. In fact, rating agency Moody’s downgraded the issue note from an A3 to Baa3, a step above the junk bond.
There were other artists who followed in Bowie’s footsteps such as James Brown or Rod Stewart. Even the heavy iron band Maiden opted for this formula that allowed singers to get financing but without having to sell the rights to their music and without waiting for the payments to materialize.
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After a halt in this type of emissions with the advent of the crisis, bonds in this category rebounded again in 2010. The Wall Street Journal noted that investors were “wanting to” stop buying traditional bonds for others with higher returns with unusual guarantees such as franchise fees or drug patents. A trend that has been up in a very low interest rate environment. Sales of these assets were in August last year at the highest levels since 2008, according to JPMorgan analysts Amy Sze, Kaustub Samant and Christy Wong cited by Bloomberg. These experts estimated closing 2015 with a total of $25 billion, an increase from 22 billion the previous year.
In this context, Miramax decided in 2011 to finance some of the debt generated by its separation from Disney through a bond issue backed by the revenue forecasted by the licenses and distribution of its films. Thus, titles such as The English Patient, Pulp Fiction or The Indomitable Will Hunting became collateral for a $550 million issue placed by Barclays Capital at an interest rate of around 6%. The following year it was the Iconic Brand Group that put Snoopy as collateral for a $600 million broadcast. The firm that owns these snoopy cartoons and Charlie Brown sought to finance the purchase of the Sports Brand Umbro from Nike for $225 million.
Less dangerous but equally rare were emissions supported, for example, by laundry. Under this simplification is the operation of the US company Alliance Laundry Systems which issued $400 million in bonds in 2015, which Standard & Poor’s reports explained ultimately depended on people washing Snoopy You Can’t Buy Happiness But You Can Listen To Led Zeppelin Shirt as it was backed by a pool of loans used to finance the purchase of washing machines. To this list we add debt issues from American Tower Corp. or Domino’s Pizza that guaranteed their broadcasts with phone towers or future payments from their franchise respectively. In the case of American Tower, the company raised 1.8 billion debt in 2013 backed by its towers. Within this total 1.3 billion were in ten-year debt, something significant since the long term creates more uncertainty when investing. For its part, the fast food firm found in the markets financing by putting as collateral the forecast of income for the franchises of the firm.
You can’t say that sound perfection doesn’t exist. Not after listening to Led Zeppelin IV. On their fourth album, Robert Plant, Jimmy Page, John Paul Jones and John Bonham reached the highest point of their careers. Released on November 8, 1971, the album that includes fundamental pieces of rock history, a variety of sounds, and featuring the legendary “Stairway to Heaven”, was identified by different names: Zoso, Four Symbols (by all four symbols that appeared in the disc design) and Runes. Four decades after this sonic gem, eight local musicians talk about the eight songs in the material that marked a before and after in the rock world. “When it starts, you can’t believe it. It’s one of those subjects that were studied. Enter Plant with the melodic line and the Bonzo amaga with a rhythmic idea to make you ooole and go half way by killing everyone. That produces an effect that drives me crazy and then when the riff turns with the rhythm it makes me want to grab my hair and jump out the window. Bonham was a starting point for everything: a way to approach the songs, to play any kind of rhythm and creator of fills. In the ’70s things were done for the first time, ideas were touched for the first time and then it all came out of it. On drums, specifically almost all rock comes out of here, from bonzo. In this theme, Bonham already faces totally different and sophisticated, the second groove is great when it flows into the ride and toms and in the third groove that starts with the drum is already declared the best rock battero and passed only one song!”
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“It’s awesome. Very full of energy, very well achieved compositionally and interpretively and with tremendous production and audio. This song is The Rock. It has an incredible structure, it is very blunt. It has a lot of swing, the guitars are killers, let alone; and the voice shot is great wherever you look at it. It has an added piano, played by Ian Stewart, very characteristic of a segment of the song, reaching the end, last verse. It is noticeable that all four were on fire at the time of recording. That comes out of the speakers: fire. The battery breaks my head, once and a thousand times. Bonham’s performance on this theme is glorious. From the intro, it’s as confusing as it is effective. You never know where he’s going to get in, until you grab his hand, all the way with that mind-blowing mini, which is so characteristic of this drummer. It’s a masterpiece. I think what John Bonham did was show us a whole unknown world up to that time. To me, he’s the greatest rock drummer of all time.”
“It’s the only song in the group’s history where there’s a guest vocalist: singer Sandy Denny. It is a subject that could have quietly been in Zeppelin III because it corresponds to that same acoustic facet: more ethereal, more folk. The mandolin gives it an ethnic touch that, together with these ghostly choirs and the voices with delay, create a very intense atmosphere. The subject of the lyrics is related to mystical readings, occultism, to that famous fondness for Aleister Crowley and Tolkien. There are many stories about the relationship, especially of Jimmy Page, with black magic. In fact, he lived in a house that once was Crowley’s. Plant not only had a very high register, but it was very versatile: it could rock and also lower decibels, as in an acoustic theme like this”.
“I think it’s a perfect song. While it doesn’t captivate at first, it’s interesting and the parts that are added until you get to the historical solo you have. It’s like you’re going. Making you want to hear what’s next, like saying.. uhh to see… uhh to see…. What comes next is a beautiful guitar solo accompanied by a superb rhythmic solidity that grows until the voice, rhythmic counterpoints come again and end up as calm after the storm and that’s where you realize that each part was masterfully put. Here it is clear that Jimmy Page is a root guitarist in the Blues, he is a solo in LA minor with the phrasings of that genre that ended up recording in that take; something that is even sung when you’ve heard it a thousand times because it invites you to do it. Page was primarily responsible for passing the elements of the blues guitar to rock with all the seasonings.”
“TEMAZOOOOOOO, everything catches my eye in this band. The robe! Faaaaaaaaa!!! What did it sound like that? Where did you get it? What a weird way to play. Voices in harmony all the time, screams, sound and effects. The guitars too, with violas bent in harmony on the solo, the riff along with the piano, the yeites, a cataract of ideas! The riff with that stretch that makes, the bends, the solo, the arrangements, the sound, a greatity. At the time he was transgressor, rare, distinct, novel. Nobody understood anything. I was studying guitar and my teacher would teach me folklore chords and when I came to my house and listened to this I thought he would play another instrument that I was studying about because it was impossible with the info that I had, on a musical level, to get those sounds that I heard on the record. Jimmy is one of the rudest rapists in rock history, without a doubt, super creative, innovative, talented, tasteful, composer, and master. Yes, teacher, because his style is a school, that’s what I think is a rapist who made a school. It’s like AP/DP: before Page/after Page”.
“It’s an excellent theme and demonstrates Jimmy Page’s interest in dabbling within Hindu percussion instruments, becoming interested in various esoteric currents. Let’s not forget that he bought the house of Aleister Crowley, England’s senior sorcerer for some, a kind of Marquis of Sade for others. When Jimmy Page came to the country and saw that the obeliscus flowed more than five avenues performed ancestral rituals in front of him. The bass is very good as everything from Led Zeppelin in recording with Snoopy You Can’t Buy Happiness But You Can Listen To Led Zeppelin Shirt. I’m saying that John Paul Jones is a great bassist and on this track he also plays a melotron that changes absolutely everything, transforming it almost into movie music.”